Global Mixx

Case Study: 2006 Global Mixx DJ Retreat (GMDR)
Client: On The Street Promotions

Brief: On The Street Promotions set out to produced their third installment of The Global Mixx DJ Retreat, which is an industry exclusive networking and entertainment conference for music executives and DJs, which takes place in Chicago.

Strategy: With the Kanye West and Common tapped as honorary co-chairs, CBP’s strategy was to capitolize their celebrity as well as the confirmed celebrities, celebrity DJs and record labels, scheduled to attend in order to draw media and corporate sponsorship interest.

Campaign: CBP serviced press releases announcing events, music performances, award show nominees, and DJ coalitions in attendance. CBP designed the official 2006 press kit and serviced and/or pitched over 100 media outlets with a relative audience reach. A sample of the press serviced includes:

• Print- Fader, African American Times, Rime Magazine, Heated Magazine, Billboard, Entertainment Weekly, Playboy Magazine, Fusicology, Rolling Out, Chicago Defender, Chicago Clubline, Chicago Reader, Red Eye, Daily Chronicle, Associated Press, USA Today, Chicago Tribune, Chicago Sun Times, and more.
• TV- BET, CNN, MTV, Entertainment Tonight, E! Network, Extra!, Spike TV, Inside Edition, Access Hollywood, NBC, ABC, Fox News, CBS, CLTV, WGN, Urban America TV, Urban Mixx TV, VH1, TV One, and more.
• Radio- all the local radio outlets
• Online- EurWeb, AllHipHop.com, SOHH, the HipHop Press, Prohiphop.com, Black Vibes, and many more.

Result: The GMDR was covered in all forms of media outlet. A sample of press coverage is as follows: AllHipHop.com, Vibe.com, XXL.com, The Source.com, The Ave, Crunk Magazine, Rap News Direct, HipHop Newswire, SOHH.com, XXL.com, MTV.com, HipHop Press, Blame It On Hip Hop, DaVault.net, Hip Hop Association, Hip Hop Galaxy, Black Vibes.com, AOL Black Voices, Creative Loafing, The Associated Press, Rolling Out, Holla Magazine, Break Magazine, SOHH, The Mic DVD Magazine, DonDiva Magazine, The Raw Report, Heated Magazine, the Atlanta Voice, Virtugyrl, Xposure Magazine, Word on Da Streets, Cheddar DVD Magazine, Urban Runway TV, Black Vibes.com, Blame it on Hip Hop, the Associated Press, DV8, Elements DVD Magazine, Grip Magazine, Industry Status, The Janelle Show, and many others.

Several outlets requested exclusive coverage including Entertainment Tonight, Access Hollywood and BET.

CBP granted exclusive media coverage to BET’s Black Carpet, Rolling Out Weekly and Ozone Magazine.

GMDR has renewed their contract with CBP for their 2007 events.

What they said: “We were so grateful to have CBP on board for our events. They handled everything related to media from media credentials, media sponsorships, press releases to coordinating interviews with our A-list celebrities and their PR representation. Their services proved to be invaluable. We are very excited to see what they can accomplish in 2007.”

Mary Datcher/ On the Street Promotions, President/GMDR, Founder