Atlanta HH Film Festival
Case Study: 2006 Atlanta HipHop Film Festival (AHFF)
Client: Creative Circle Entertainment
Brief: Creative Circle Entertainment set out to produce their 2nd annual film festival, which was to take place over the course of 4 days. The festival included the following events: film screenings, an opening night gala, a block party, a special Dead Prez screening, and an awards show. To publicize this highly anticipated event, CBP was retained.
Strategy: CBP’s strategy was to position the awards show as a festival which enjoyed moderate success it’s first year, is making a comeback with bigger and better events and celebrities the second time around. We chose to emphasize stand-out films, unique festival events, community involvement and celebrity/ industry support.
Campaign: CBP serviced press releases announcing submissions, screenings, sponsorships, award show nominees, block party itinerary and the award show itself. CBP updated the current press kit and coordinated media sponsorships also. CBP also coordinated a Media Day, which announced the festival list of events, the honorees and nominees.
Result: AHFF’s second annual event was covered in all forms of media outlet. A sample of the advanced press coverage is as follows: AllHipHop.com, Vibe, Vibe.com, XXL.com, The Source.com, The Ave, Crunk Magazine, Rap News Direct, HipHop Newswire, SOHH.com, XXL.com, MTV.com, HipHop Press, Blame It On Hip Hop, DaVault.net, Hip Hop Association, Hip Hop Galaxy, Black Vibes.com, AOL Black Voices, Creative Loafing, The Associated Press, The Sunday Paper, Rolling Out, V-103, Hot 107.9 and many others. The series of events and award show was covered by local, regional and national outlets. The following is a sample of media in attendance: Holla Magazine, Ozone Magazine, Break Magazine, SOHH, The Mic DVD Magazine, DonDiva Magazine, The Raw Report, Heated Magazine, the Atlanta Voice, Virtugyrl, Xposure Magazine, Cinematl Magazine, Word on Da Streets, Cheddar DVD Magazine, Urban Runway TV, Black Vibes.com, Blame it on Hip Hop, the Associated Press, DV8, Elements DVD Magazine, Grip Magazine, Industry Status, Jodine’s Corner, Konsole Kingz, The Ave Magazine, The Janelle Show, and many others.
What they said: “We were so pleased with CBP’s performance. CBP was very professional and offered countless and valuable information towards our overall marketing efforts. We are excited about continuing our relationship with this firm in 2007. And we can’t wait to see how they plan to take our PR campaign to the next level.”
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